Alt tags are bits of metadata that tell search engines what your images are.Įditing alt tags is a double whammy. Second, always modify your image’s alt tags. (The 2 means there was a previous version of the photo.) It’s in the about widget, so I titled the file accordingly. You want to rename your files to reflect the contents.įor example, this image of me has the file name “widget-about-2.png.” A lot of picture files, for example, are automatically titled something like DSC_0001.jpg. Most cameras will default to a naming scheme that’s not user-friendly (or search engine friendly). This is a small but overlooked part of image SEO. I’ve written about image optimization before, but I’ll cover it in brief here.įirst, edit your file names. So how exactly do you optimize your images? There’s a good chance your image could get lost in the SERPs if you don’t optimize it. This naturally leads to the average user sifting through a lot of images.ĭoes that mean image SEO is worthless? Certainly, someone could find your image even if it’s not a top result, right? It does eventually come to an end, but you have to scroll down pretty far to see it: I’m talking about hundreds of images for the average keyword! Notice that each image SERP is super long. There are roughly 4 or 5 images on each row.Īnd, from the perspective of visual perception psychology, people tend to have a different response to image results over text results. However, Image Search is more densely populated with results. The very first image is equivalent to being in position 1 on page 1 of the SERPs. Just like the text version of Google search, there are different positions, and some are better than others. Optimizing images is similar to optimizing pages on your site for Google. If you’re familiar with SEO basics, you’ve probably already got this.
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Optimizing your images for Googleīefore we talk about getting more traffic with your images, we have to talk about how to optimize them. You can hack Google Image search to bring in more visitors to your website. Google Image search is an untapped mother lode of potential traffic for your website.Īnd, until today, you’ve probably done zilch to tap into it. Many searches have an image intent, so Google serves up something like this. In 2010! Again, over the past seven years, the number of indexed images has probably mushroomed.īasically, we’re dealing with some huge numbers.Īnd let’s not forget that ordinary ol’ search results often bring up image results.
I’m talking about using Google Image Search to drive more visitors to your website. Today, I want to give you something fresh - an SEO strategy you may have never thought of - let alone used!
You don’t have to use the same old strategies over and over again. I’ve discussed getting more traffic using Google Search Console, and I’ve even looked into 301 redirects. ( I’m a huge fan of first mover’s advantage.) If you take a look through my blog, you’ll see I’ve explored some underrated strategies for increasing traffic. We all know that keywords, SEO, and great content can lead to more traffic.īut there are so many useful methods of getting traffic.
Images are the unsung heroes of traffic generation.
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